That way, you benefit from the concept of economies of scale. That way, each physical server can be divided and essentially rented out to businesses. That way, broadcasters ensure their content can be shared with nearly any device their audience wants to use.įor context, these cloud servers, though virtual, come from actual physical servers held across large data centers.

Video transcoding in the cloud is an efficient way of creating multiple renditions of a single video file without taking resources away from the initial encoding process. Once broadcasters upload files to these cloud streaming servers, they’re encoded and transcoded into a variety of formats that are ready for playback. Now, let’s cover the question “how does cloud streaming work?” in detail.Ĭloud streaming software relies on a network of cloud servers that are dedicated to hosting video files and efficiently deliver this content to viewers. So whether you want a simple solution for online movie storage and streaming for personal entertainment or you want to leverage these platforms for business purposes, cloud streaming is a robust solution. You get to just simply enjoy the process of streaming knowing that most of the complexity is taken care of.įrom there, there are platforms that let you stream from cloud storage. This way, you don’t have to make heavy investments in hardware nor go through the complexity of installing and maintaining these various pieces of hardware. Files and data are stored in “the cloud” to make it easy for broadcasters to access their information and workflows from anywhere as long as they have a computer and a strong internet connection. So now back to the initial question “What is a cloud stream?” Instead of needing physical hardware, cloud video streaming uses software that can be accessed over the internet. That’s why many broadcasters are moving to cloud video platforms that provide a straightforward video streaming and hosting solution that’s scalable. This infrastructure had high upfront costs, was complicated to maintain, and wasn’t a core competency for many brands. In the past, broadcasters needed complex on-premise servers and other hardware to stream videos to their audiences. To understand what is cloud streaming, let’s quickly go back in time. Then we’ll wrap up by comparing a video cloud platform to an on-premise solution.

We’ll then take a look at the most important features to look for in video streaming software. In this post, we’re going to take a look into cloud video streaming and provide an in-depth comparison of the top 15 platforms on the market. With the support of a cloud streaming platform, brands can focus on putting out good video content without dealing with a lot of technical challenges.

Cloud video streaming is ideal for most modern marketers that need a straightforward and scalable professional video hosting infrastructure.

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